BRAND STORY

Mehver

The word means Axis, Origin, centre and point from where something begins.

We are not just aiming to sell clothes at Mehver.
these are not your average azz fits mate. 
we are bringing something that defies the contemporary designs and
We will be selling emotion
and not just emotions
we will sell Art
and not just any art
our Art will tell a story.

The story of from your history and from ours.
Story from our culture and the art and the product that
we own and you would want to own.

To be proud of what's at your Soul's Mehver 
Proud of where we came from and what we are.
and that we are at the Mehver of our world.

We design our artforms keeping this very philosophy in mind.
Fusing the past with the present and innovation with the contemporary
Now that is a sure formula for an awe-inspiring work to be at the Mehver of.

In the world of AI and Machining for every task we still prefer ours to have that 
charm and touch of a human hand.
Intricately designed and crafted still hand stitched and carefully dwelled into the making of each piece exclusively. 

All the way from drafting designs, working on fabric selection to pattern making, cutting, stitching and all the value-added activities
to make sure our final product once received by you ends up at the MEHVER of your wardrobe.

Our designs are not just mass produced. Our designers and creators own the art and they decide how many articles they want 
to be out there in the world.
So, each launch and drop is exclusive based on that decision.

Mehver is not meant for everybody, but it is surely home for people that share the same emotions for the effort, art and 
designing transformed into each piece.
Our first drop. titled Ibteda (The Beginning).
marks the ibteda of Mehver and revolves around the Ibteda of various elements from human history.
Every piece is designed based on this and tells a different story of ibteda.
 

Mehver
Not just worn, but lived in.